In the midst of an unimaginable crisis, it’s difficult to imagine the future as what we
know as normal. Will it ever be the same? We have to think that the world will normalize eventually, and we will return to some sense of the ordinary and routine of everyday life. As an advisor, if you haven’t jumped out the window yet, then you’re busy calming your clients down and yourself, too. In the throes of a market plummet and no sense of what the bottom is and when, if ever we’ll recover, it’s hard to know where to go or what to do.
If we allow ourselves a deep breath and take a step back, there’s also a huge opportunity looming. Probably too soon to discuss as everyone is still in panic and locked in at home “sheltering in place” and scrambling for groceries and supplies.
But with all of these depressed values, the time for planning has never been better. With HNW and UHNW clients, the time for transferring huge amounts of assets at deep discounts is right here, right now. Probably few will want to act right now. Fear tends to paralyze all but a very few bold leaders. But soon. As things calm and we understand our new normal, we advisors can have a big impact on many families.
In the meantime, stay safe. Plant a few seeds. Remain confident in the face of challenge. It’s our job to lead the way through upheaval and to help guide good decisions whether they’re counter intuitive or not.